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Pickens Revitalization Association Announces 2015 Main Street Challenge Finalists

Published: May 15, 2015

 May 15, 2015                                                                                                          

Allison Fowler
FOR IMMEDIATE RELEASE                                                                                                      864.878.0105

Pickens Revitalization Association Announces 2015 Main Street Challenge Finalists

Pickens, SC. Pickens Revitalization Association is excited to announce the finalists for the Main Street Challenge, an entrepreneurial start up competition for the purpose of generating additional retail occupancy in downtown Pickens. At the same time, it provides a means by which local, area, and regional entrepreneurs can advance their desire to expand or open a new business.

For up to two winning entries, the Main Street Challenge program will offer $5,000 in incentives for start-up businesses, which must then open a new location in downtown Pickens by November 1, 2015. The money offered to the winner(s) will take the form of a potentially forgivable loan, determined by the business’ ability to meet all requirements of the program. Winning business(es) may receive additional benefits, including: assistance with branding, marketing, advertising, online presence and promotions, as well as accounting and payroll. In addition, Pickens Revitalization Association is forming a partnership with Covenant Builders for an upfit consultation and a reduced upfit construction fee during the finalist round.

“The selection committee is thrilled to announce Appalachian Ale House/Morris on Main and Enrapt, LLC as the finalists for the 2015 Main Street Challenge,” said Allison Fowler, Executive Director of Pickens Revitalization Association.  “We have been so pleased with the Challenge up to this point and can’t wait to see what comes out of this competition.”

The Appalachian Ale House and Morris on Main will be two separate business models housed in the same building. The Appalachian Ale House will specialize in local beer on tap, bottled beer, tasting flights and growlers.  The idea for the Appalachian Ale House is to offer the consumer an opportunity to taste, learn and experience craft beer in a laid back, yet sophisticated atmosphere.

The Morris on Main Business Center will offer an economical office space environment for small business owners, companies in need of virtual office and for area businesses looking to expand into the Pickens area.  The shared working environment is a concept that allows business owners to reduce overhead while creating a cohesive working environment with like-minded professionals.

Enrapt, LLC is formed to bring innovation and inspiration to the developing arts through a unique development in a historic Pickens location, featuring outdoor theatre, arts learning and showcasing areas, production facilities and development of a state of the art music recording studio.  Enrapt is a concept born of passion and dreams but backed by a solid plan to not only execute the basic concept of bringing performing arts to Pickens, but to transform how art as a medium can build a future for the community.

Business concepts eligible for the competition included: new start-up businesses, franchises, an expansion or relocation of an existing location from another community, and a significant expansion of an existing local business that would branch into an additional business concept. The Main Street Challenge is made possible by grants from Wells Fargo, Duke Energy, Elevate Upstate and an anonymous donor.

For more information on the 2015 Main Street Challenge Guidelines, please visit www.historicpickens.com. The finalists must pitch their business concept in front of the selection committee for the next round of the Challenge.  The winner(s) will be announced on June 1, 2015.

Pickens Revitalization Association
A Main Street South Carolina Community
222 West Main Street, Suite A

Pickens, SC  29671